Simpl Global: a full lead engine

Simpl Global asked for 8 held meetings a week, every week. Here is the engine that gets there, keeps it there, and keeps every lead followed up after the call.

—held meetings a week

At — emails a day, using Simpl Global's own September rates. The goal is 8.

—a month, no cap on meetings
—September's volume, same rates
—meetings booked since June
Meetings booked
—
Since June
Held, confirmed by Simpl Global
—
+— held on our records, awaiting confirmation
Booked ahead
—
Booked, meeting still ahead
Warm leads
—
— leads in active follow-up
Impressions
—
Emails delivered
Businesses reached
—
New companies contacted

Email is the engine

—of meetings since July started with a Simpl Global email
—of — booked meetings, July 1 to October 14

Meetings booked by month, by how each one started. Call sources were tracked from July. June phone bookings show as before call tracking started.

Consistent

Email produced meetings every month since June.

Scalable

More mailboxes means more volume. Sending grew — from June to September, — to — emails.

Predictable

September ran at 1 booking per — impressions, and October is on the same pace.

Email also feeds the phones and the website. — meetings booked by phone or on Simpl Global's site started with a Simpl Global email: — leads replied first, and — were emailed by a Simpl Global campaign before a caller reached them or they booked on the site. More email volume puts more warm leads in front of the callers.

The forecast: same results, more volume

Built on Simpl Global's own campaign data. Take a real month, keep the same rates, scale the volume.

September, from Simpl Global's campaign data
The busiest full month so far
—impressions
→
—booked
→
—expected held at — (so far: — confirmed, — awaiting confirmation, — upcoming)
The rates
1 meeting booked for every — impressions. — held: — confirmed by Simpl Global out of — past meetings. The other 5 are 2 being rescheduled and 3 with no outcome recorded, and they count as not held. The — awaiting confirmation are left out. Every number below scales by the same amount.
— emails a day, every month
— mailboxes at — a day. —× September's volume, same rates
—impressions a month
→
—booked a month
→
—held at —, — a week

The forecast uses September's rate, the lowest of any full month so far. It counts email only. Website visitors, HubSpot workflows and warm calling add meetings on top.

The goal: 8 held meetings a week

Held meetings a week by emails sent a day for Simpl Global, Monday to Saturday, at September's rates. Every mailbox sends up to 3 a day.

Working back from the goal

Goal: 8 held a week— held a month
At — held— booked a month
At 1 booking per — impressions— impressions a month
At — delivered— emails a day
At — emails per mailbox a day— mailboxes
The plan, with — headroom for slow weeks
—sending mailboxes
—emails a day
—warm in reserve

On the monthly plan, Simpl Global gets — warmed mailboxes: — sending every day and — ready to rotate in.

The full lead engine

Every part of Simpl Global's go-to-market, from first touch to proposal follow-up. Meetings are step one.

1. Volume that holds

— emails a day from — mailboxes, with — more warmed up in reserve. When a domain slows down, a fresh one will rotate in automatically, so volume stays steady every week. — of emails sent since June were delivered.

2. Know who's on the website

You'll see the exact people visiting simplglobal.com, their company, and the pages they viewed. We'll follow up with emails and calls built around what caught their interest.

3. Follow-up that runs itself

Replies and quiet leads will be followed up automatically. Booked meetings will sync to Simpl Global's HubSpot, and after each call, proposal follow-ups will go out on schedule. That leaves Farid free to focus on conversations.

4. Calls on warm leads

Callers will book appointments with people who already replied, asked for info, or visited the site. Every call will start with what the lead said and which pages they viewed. — of Simpl Global's warm leads have booked a meeting, and — leads are in active follow-up today.

A monthly plan lets us build ahead for Simpl Global. New mailboxes warm up before they're needed. Website tracking and the HubSpot workflows get fully set up, automated and optimized, with end-to-end visibility on every lead from first email to signed deal. The callers stay on Simpl Global's warm leads week after week. Each month builds on the one before it.

Simpl Global's proposal and our alternative

Simpl Global's proposal

Weekly per meeting

— a week
About — a month
  • 8 held meetings a week
  • Covers the sending for that week
  • Counted and settled each week by email
— per held meeting
Recommended

Monthly plan

— a month
— less a month, month to month
  • — emails a day from — sending mailboxes
  • — reserve mailboxes with automated self-healing rotation, for longevity and consistency
  • Website visitor tracking: the exact people, their company and the pages they viewed, with personalized follow-up
  • Booked meetings synced to HubSpot, with proposal follow-ups that go out on schedule
  • Warm calling to book appointments, with what each lead said and viewed in hand
  • No cap. Every meeting past 8 costs nothing extra
  • Every lead and meeting live in Simpl Global's client dashboard, with email and contact details
  • Subscription style: ramp up, ramp down or cancel anytime from your dashboard

We set up the reserve, the rotation and the website tracking ahead of each month, so they're ready when the volume needs them.

— per held meeting at 8 a week

Side by side

Simpl Global's proposal
Monthly plan
Price
— a week, about — a month
— a month
Per held meeting at 8 a week
—
—
Sending
Sized for 8 a week
— a day, forecast — held a week
Where our team's time goes
Counting and confirming each week's meetings
Growing pipeline: new angles, new industries, more volume
Campaign pace
Paced week to week
Full volume every day, no pauses
Pipeline
8 meetings a week
A warm pipeline that keeps growing: — warm leads so far, every reply and site visit kept in play
Visibility
A weekly meeting count
Every lead and meeting live in the client dashboard, first email to signed deal
A short week
1 free meeting for every 2 missed, up to 2 a week
— headroom built into the volume
Reserve mailboxes and self-healing rotation
Not included
— in reserve
Website visitor tracking
Not included
The exact people and the pages they viewed
HubSpot sync and proposal follow-up
Not included
Automated after every call
Terms
Paid weekly, settled by email
Month to month, subscription style. Ramp up, ramp down or cancel anytime from your dashboard

The monthly plan makes Existantly Simpl Global's growth partner: full volume every day, a warm pipeline that grows every month, and a forecast built on Simpl Global's own numbers.

Getting started

  1. Approve the monthly plan. One fixed fee, month to month.
  2. We ramp to — emails a day, with the reserve ready to rotate in.
  3. Website tracking, follow-up automations and warm calling switch on alongside the volume.
  4. Every lead and meeting shows up live in Simpl Global's client dashboard from day one.

The detail behind the numbers

Everything above comes from these records.

What the current setup produced

—

—
impressions
— impressions per warm lead
—
warm leads
— of warm leads booked
—
meetings booked

Warm leads are people who said yes, asked for info, or booked. Counted once per company, Jun 1 to Oct 14.

—
days from booking to meeting, typical
—
of meetings set within a week of booking
—
meetings booked and still ahead

Every block Simpl Global has paid for was delivered in full and confirmed by Simpl Global. Bookings turn into meetings fast, so a month of volume shows up as meetings in that same month. Since the target list expanded beyond solar in September, meetings have been booked with a hotel group, a resort, a food manufacturer, a gas utility, electricians and construction companies.

Results by month

Meetings booked by month

Counted in the month each meeting was booked. October is Oct 1 to 14.

Impressions by month

Emails delivered. October is Oct 1 to 14.

Every meeting

Every meeting since June, one row each: the 57 booked, plus 2 being rescheduled. Duplicate contacts are merged.

Warm leads being worked

Leads who said they're interested and are being followed up now. These go first to the callers.